BMC LAUNCHPAD
Are you ready to stop playing small and intentionally build a career in the Branding, Marketing, and Communications Industry?
The world is evolving fast, and brands are competing for attention. Only professionals with the right skills, strategy, and practical knowledge will stay relevant and in demand.
That’s why TIBA Academy presents the BMC Career Launchpad an 8-week, immersive program designed for individuals who want to enter, grow, or transition into the Branding, Marketing, and Communications Industry as professionals or managers.
Whether you are looking to start a career in the field, reposition into a strategic role, or upskill to manage brands and campaigns more effectively, this program equips you with the competence and confidence to perform at a professional level.
This program is ideal for:
- Aspiring branding, marketing, and communications professionals
- Managers and team leads looking to strengthen their strategic skill set
- Social media managers ready to move into brand and marketing strategy
- Entrepreneurs who want to manage and scale their own brands effectively
- Branding Strategist, Managers, Branding experts, Branding Consultants etc.
Program Highlights
▪️ Intensive professional training
▪️ 7 E-books + Workbooks
▪️ Certificate of Completion
▪️ Physical Graduation Ceremony
▪️ Recommendations & Referrals
▪️ Seasoned Industry Facilitators
▪️ Structured Accountability System
Venue
Training: Online
Graduation: Onsite
This is not just a course. It’s a professional career launchpad for people ready to become skilled, strategic, and competitive in Branding, Marketing, and Communications.
Program Curriculum
Week 1: Foundations of Branding, Marketing & Communication
Understanding the BMC ecosystem
Introduction to personal, business and corporate branding
Exploring career opportunities in BMC (expert, coach, influencer, strategist)
Week 2: Brand Strategy, Identity and positioning
Developing and defining brand vision, mission, values, and messaging
Creating and maintaining brand guidelines (logos, visuals, tone of voice)
Ensuring brand consistency across all platforms
Week 3: Content, Storytelling & Communication
Content creation strategy for social media, blogs, websites, and PR
Storytelling and brand positioning
Managing public relations, media communications, and crisis management
Week 4: Digital Marketing & Analytics
Introduction to SEO, paid ads, and email marketing
Analyzing campaign performance and generating insights for growth
Tracking digital marketing trends and understanding consumer behavior
Week 5: Brand Management and Customer Engagement
Building and maintaining relationships with customers, partners, and communities
Collaborating with cross-functional teams (sales, product, design)
Representing the brand at events, conferences, and media platforms
Week 6: Marketing Campaign planning, Execution & Market Positioning
Implementing marketing strategies across digital and traditional channels
Conducting market research to identify target audiences and opportunities
Launching and managing campaigns to promote products, services, or personal brands
Week 7: Sales, Influence & Client Management
Sales psychology for BMC professionals
Pitching and proposals
Client relationship management
Negotiation skills
Week 8: Building a Career as a Brand Influencer/Branding Coach
Steps to becoming a brand influencer or coach
Monetization models for influence (collaborations, sponsorships, courses)
Ethics, professionalism, and building a sustainable brand
FAQ
The BMC Career Launchpad is an 8-week professional certificate programme designed to equip aspiring and existing professionals with practical skills, industry insight and confidence to build and grow successful careers in Branding, Marketing and Communication.
It is a structured learning experience that blends expert-led training, hands-on projects and real-world case studies to prepare participants for long term relevance and impact in the BMC industry.
This programme is designed for:
Young and aspiring professionals seeking entry into the Branding, Marketing and Communication industry.
Established practitioners looking to refresh their skills and perform at a higher level.
Social media managers, brand strategists and influencers refining their craft.
Consultants and coaches building a business in branding and marketing.
Entrepreneurs and business owners who want to master branding and communication to scale their ventures.
Individuals passionate about building a meaningful personal brand online
The BMC Career Launchpad runs for:
8 weekends
16 training days
2 months duration
The programme is designed to be intensive yet flexible enough to fit around work and personal commitments.
Participants will learn how to:
Build a strong foundation in Branding, Marketing and Communication principles.
Develop practical, job ready skills to plan, execute and evaluate brand and marketing strategies.
Master strategic storytelling, audience engagement and digital brand visibility.
Analyse trends, manage campaigns and communicate effectively across multiple platforms.
Build confidence, clarity and competence to thrive in professional roles
Training will be delivered virtually through:
Expert led live sessions
Hands on projects and assignments
Real world case studies
Guided learning and accountability support
The training sessions will be online, while the graduation ceremony will be physical and onsite.
The programme stands out because it combines theory with practice, clarity with execution, and learning with accountability.
Participants will benefit from:
Practical, industry focused learning
Access to seasoned facilitators
An accountability system that supports consistent progress
Career positioning and confidence building
Yes. Participants who successfully complete the programme will graduate with a Professional Certificate of Completion, validating their skills and readiness for growth in the BMC industry.
Yes. Key highlights include:
Intensive training sessions
E books and workbooks
Certificate of completion
Physical graduation ceremony
Recommendations and referrals
Access to seasoned facilitators
Accountability system
The programme fee is: ₦75,000 ($55)
To register or make enquiries, you can reach us through any of the following channels:
WhatsApp: +234 817 199 9660
Email: academy@theiconicbrandafrica.org or tibaacademy24@gmail.com
Send a DM to any of our social media platforms
You can apply by using the link below or paying into the account details listed below:
Account Details
Account Number: 1027269070
Bank Name: UBA
Account Name: TIBA CONSULT
If you applied by paying into the account details either by instalments or a full payment. Please endeavor to send proof of payment to contact Dolapo for confirmation +234) 8171999660 on WhatsApp or reach us through any of our platforms.
For more details, follow our social media pages or visit our website https://theiconicbrandafrica.com/